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Test TypeDescriptionInput ComponentsOptional Components
normal1pThis test type does all tests for Name, Address, Phone, Email and IP Address. It limits the user to one phone number.
  • Name
  • Address
  • Phone
  • Email
  • IP Address

normal2pThis test type is the same as normal1p but allows for a second input phone number. The second phone number is optional making this test type more versatile.
  • Name
  • Address
  • Phone
  • Phone 2
  • Email
  • IP Address


full2p

This test type does all tests for Name, Address, Phone, Email and IP Address. In addition, it attempts to find alternative name/address/phone in cases where the results of the given data do not match up. Allows testing for two phone numbers. Important note: This test type is significantly slower than the previous ones as it requires additional testing based on earlier results. This makes it more difficult to use in a real-time online setting.
  • Name
  • Address
  • Phone
  • Email
  • IP Address
  • Phone 2

noip


This test type tests Name, Address, Phone, and Email but does NOT do IP Address. This type is for clients that may not be able to obtain IP Addresses from their leads or are not certain that the IP they collect comes from the original lead. This test allows an optional 2nd phone number.
  • Name
  • Address
  • Phone
  • Email
  • Phone 2

noipziponly


This test type is the same as normalziponly but does not check IP Address and related cross validation tests.
  • Name
  • Address
  • Phone
  • Phone 2
  • Email
  • IP Address

n-a-p

Another common test; this test type tests Name, Address, and Phone only. It does not require or use Emails and IP Addresses. It also allows an optional 2nd phone number.
  • Name
  • Address
  • Phone
  • Phone 2

n-e-i-2p

This test type tests Name, Email, IP Address and Phone. It does not use Address or any cross referencing checks using Address fields. Allows optional 2nd phone.
  • Name
  • Phone
  • Email
  • IP Address
  • Phone 2

n-e-p


This test type does Name, Email and Phone validation. It does not check Address or IP Address data inputs and related cross validation tests.

  • Name
  • Phone
  • Phone 2
  • Email

normalziponly

This test type behaves similarly to normal2p but does not do full address checks. Postalcode primarily used in location cross referencing.
  • Name
  • Address
  • Phone
  • Email
  • IP Address
  • Phone 2
  • Email

business-noip

This test type acts like the business test type but does not test IP Address or related cross validation tests. Allows an optional 2nd phone.
  • Business Name
  • Name
  • Address
  • Phone
  • Email
  • Phone 2

business

This test type does all testing for Name, Address, Phone, Email and IP Address and adds an additional element, BusinessName. This type is designed to test Business to Business leads. Email and IP address are extremely useful in validating business leads so are highly recommended. However, other business test types are available. Residential leads (possible home-based businesses) receive lower scores but should still pass if the data quality is high.
  • Business Name
  • Name
  • Address
  • Phone
  • Phone 2
  • Email
  • IP Address

businessonly*

This test type does the same testing as the business type but is far harsher on non-business leads. This type is for clients who are interesting in identifying only good quality business leads and home-based businesses do not cut it. 
  • Business Name
  • Name
  • Address
  • Phone
  • Phone 2
  • Email
  • IP Address

business-n-e-pThis test type acts as the business test type but does not perform address or IP address checks and related cross validation tests.
  • Business Name
  • Name
  • Phone
  • Phone 2
  • Email

businessonly-noipThis test type acts as the same as the businessonly test type but does not perform IP Address or related cross validation tests.
  • Business Name
  • Name
  • Address
  • Phone
  • Phone 2
  • Email

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