Test type is possibly the most important piece to the Lead Validation puzzle.

Important Note

Every call to Lead Validation operations requires a Test Type and it is VERY important that the Test Type chosen properly fits the data for the given lead.

A Test Type is like a set of instructions for how a given lead should be processed. It tells the service which components (Address, Phone, Name, Email, IP Address or Business Name) should be present, which tests should be run and how to score these tests. As such, if a test type is used that does not fit the given data, very unpredictable results may occur! 

There are a large number of Test Types available to fit most needs. The following list contains the most common test types and it is highly recommended that a test type is chosen from this list as they receive the most attention and are the most fine-tuned.
Components for Lead Validation are: Name, Address, Phone, Email, IP Address and BusinessName.

Important Note

Please note what information is available to you and what components are needed for each test types. If a test type does not seem right for your data, please let Service Objects know and we will assist in finding one that is.

Test Types Defined

TestTypeDescriptionInput
Components		Optional
Components
normal1pThis test type does all tests for Name, Address, Phone, Email and IP Address. It limits the
user to one phone number.
  • Name
  • Address
  • Phone
  • Email
  • IP Address
normal2pThis test type is the same as normal1p but allows for a second input phone number.
The second phone number is optional making this test type more versatile.
  • Name
  • Address
  • Phone
  • Phone 2
  • Email
  • IP Address
full2pThis test type does all tests for Name, Address, Phone, Email and IP Address. In addition,
it attempts to find alternative name/address/phone in cases where the results of the
given data do not match up. Allows testing for two phone numbers. Important note:
This test type is significantly slower than the previous ones as it requires additional
testing based on earlier results. This makes it more difficult to use in a real-time online
setting.
  • Name
  • Address
  • Phone
  • Email
  • IP Address
  • Phone 2
noipThis test type tests Name, Address, Phone, and Email but does NOT do IP Address. This
type is for clients that may not be able to obtain IP Addresses from their leads or are
not certain that the IP they collect comes from the original lead. This test allows an
optional 2nd phone number.
  • Name
  • Address
  • Phone
  • Email
  • Phone 2
noipziponlyThis test type is the same as normalziponly but does not check IP Address and related
cross validation tests.
  • Name
  • Address
  • Phone
  • Phone 2
  • Email
n-a-pAnother common test; this test type tests Name, Address, and Phone only. It does not
require or use Emails and IP Addresses. It also allows an optional 2nd phone number.
  • Name
  • Address
  • Phone
  • Phone 2
n-e-i-2pThis test type tests Name, Email, IP Address and Phone. It does not use Address or any
cross referencing checks using Address fields. Allows optional 2nd phone.
  • Name
  • Phone
  • Email
  • IP Address
  • Phone 2
n-e-pThis test type does Name, Email and Phone validation. It does not check Address or IP
Address data inputs and related cross validation tests.
  • Name
  • Phone
  • Phone 2
  • Email
normalziponlyThis test type behaves similarly to normal2p but does not do full address checks.
Postalcode primarily used in location cross referencing.
  • Name
  • Address
  • Phone
  • Email
  • IP Address
  • Phone 2
business-noipThis test type acts like the business test type but does not test IP Address or related
cross validation tests. Allows an optional 2nd phone.
  • Business Name
  • Name
  • Address
  • Phone
  • Email
  • Phone 2
businessThis test type does all testing for Name, Address, Phone, Email and IP Address and adds
an additional element, BusinessName. This type is designed to test Business to Business
leads. Email and IP address are extremely useful in validating business leads so are
highly recommended. However, other business test types are available. Residential leads
(possible home-based businesses) receive lower scores but should still pass if the data
quality is high.
  • Business Name
  • Name
  • Address
  • Phone
  • Phone 2
  • Email
  • IP Address
businessonly*This test type does the same testing as the business type but is far harsher on non
-business leads. This type is for clients who are interesting in identifying only good
quality business leads and home-based businesses do not cut it. 
  • Business Name
  • Name
  • Address
  • Phone
  • Phone 2
  • Email
  • IP Address
business-n-e-pThis test type acts as the business test type but does not perform address or IP address
checks and related cross validation tests.
  • Business Name
  • Name
  • Phone
  • Phone 2
  • Email
businessonly-noip
This test type acts as the same as the businessonly test type but does not perform IP
Address or related cross validation tests.
  • Business Name
  • Name
  • Address
  • Phone
  • Phone 2
  • Email

Additional and Custom Test Types

Important Note

Again, please note what information is available to you and what components are needed for each test types. If a test type does not seem right for your data, please let Service Objects know and we will assist in finding one that is.