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Lead Evaluation

Our evaluation output consists of Certainties and Qualities. A certainty score is a number between 0 and 100 which indicates the percentage of that the lead could be contacted with the given input information. A quality score is an accept/reject/review output. The values at which the level of quality changes (accept, review, reject) are dependant on the Test Type. The service A quality is given overall and by section (Name, Address, IP, Email, Phone) while the Certainty is only provided for the entire lead.

Notes

Notes are given for any test results that cause a significant point swing.  Generally speaking notes from the 1 to 100 range are notes that contribute to a reduced score of the overall lead. Notes that are above 100 are given to data points that contribute to the validity of the lead.
The following list is the complete set of Lead Validation warnings.


Important Note!
New notes will be added from time to time.


Name Notes

Email Notes

IP Notes

Phone Notes

Address Notes


General Notes


Name

Code

NameNotGiven

1

*IsBadName

2

IsTooShort

3

IsCelebrityName

4

IsGarbageName

6

IsVulgarName8
IsBogusName10

*IsGoodName

101

*IsFirstNameKnown102
*IsLastNameKnown103
IsMaleGender104
IsFemaleGender105
IsUnknownGender106


Name

Code

EmailNotGiven

1

IsBadEmail

2

IsBadSyntaxEmail

4

*IsBadDNS

5

IsBadSMTP

6

IsBadMailBox7
IsAliasEmail10
IsBogusEmail12
IsGarbageEmail14
IsPossibleGarbageEmail15
IsDisposableEmail16
IsBotEmail17
IsPossibleSpamTrap18
IsVulgarEmail20
IsSpamEmail22
IsRoleEmail25

IsGoodEmail

101

IsGoodMailBox102
*IsUnknownMailBox103
IsFreeEmail105
*IsBusinessEmail107


NameCode
IPNotGiven1
*IsBadIP2
IsBadSyntaxIP3
IsUnknownIP4
IsPublicProxyIP6
IsAnonymousIP7
*IsMaliciousIP9
*IsPotentiallyMaliciousIP10
IsHighRiskCountryIP11
IsMedRiskCountryIP12
IsUnexpectedCountryIP13
*IsGoodIP101
IsProxyIP102
*IsPossibleMobileDevice104


NameCode
Phone1NotGiven1
IsInvalidNumber2
*IsNotActive3
IsReserved5
IsTollFree7
*IsGoogleNumber10
*IsSkypeNumber11
*IsPrepayNumber12
*IsPortableVOIP13
IsGarbageNumber16
IsPossibleGarbageNumber17
IsDisconnected19
IsPossiblyDisconnected20
*IsGoodNumber101
*IsActive102
IsLandline104
IsWireless105
IsVOIP106
*IsUnknownLineType107
IsResidential110
IsBusiness111
*IsPorted112
ChosePhone1115
ChosePhone2116


NameCode
AddressNotGiven1
*IsBadAddress2
IsBadAddressArea3
IsBadStreet4
IsBadHouseNumber5
*IsMissingSecondary6
*IsWrongSecondary7
IsNotDeliverable8
*IsVacant9
*IsReturningMail10
IsInconsistentAddress13
IsGarbageAddress14
IsIncompleteAddress15
IsHotel16
IsPrison17
IsPOBox20
IsCMRA21
*IsGoodAddress101
IsDeliverable102
IsUnknownAddress103
IsResidentialAddress106
IsBusinessAddress107


NameCode
*IsNotNamePhoneMatch1
*IsNotPhoneAddressMatch2
*IsNotNamePhoneAddressMatch3
IsNotNameEmailMatch6
IsNotBusinessEmailMatch8
*IsNotIPAddressLocationMatchHIGH20
*IsNotIPAddressLocationMatchLOW21
*IsNotPhoneAddressLocationMatchHIGH23
*IsNotPhoneAddressLocationMatchLOW24
*IsNotIPAddressLocationMatchHIGH26
*IsNotIPAddressLocationMatchLOW27
IntAddressAndIPMatchNotFound30
IntIPAndPhoneMatchNotFound34
IntAddressAndPhoneMatchNotFound38
IsNamePhoneMatch101
IsPhoneAddressMatch102
IsNamePhoneAddressMatch103
IsIPEmailMatch105
IsNameEmailMatch106
IsPhoneEmailMatch107
IsBusinessEmailMatch108
IsIPAddressLocationMatchHigh120
IsIPAddressLocationMatchLow121
IsPhoneAddressLocationMatchHigh123
IsPhoneAddressLocationMatchLow124
IntAddressAndIPCountryOnlyMatch130
IntAddressAndIPAdminMatchLOW131
IntAddressAndIPAdminMatchHIGH132
IntAddressAndIPLocalityMatch133
IntIPAndPhoneCountryOnlyMatch134
IntIPAndPhoneAdminMatchLOW135
IntIPAndPhoneAdminMatchHIGH136
IntIPAndPhoneLocalityMatch137
IntAddressAndPhoneCountryOnlyMatch138
IntAddressAndPhoneAdminMatchLOW139
IntAddressAndPhoneAdminMatchHIGH140
IntAddressAndPhoneLocalityMatch141
IsTaxExempt150
IsPossibleTaxExempt151


References

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